Campaign Monitor is an email marketing software company serving over 100.000 customers worldwide. The company wanted to know what landingpage for their advertising banner was most effective.
Creating a landingpage focussed on the main customers (designers) will lead to more signups.
The landing pages focussed on designers performed much better; the winner is the landingpage with a popup/modal window.
||Landing page 4: Our home page
||Landing Page 1: Earn money in your sleep
||Landing Page 2: Are you a designer?
||Landing page 3: Modal-free just for designers
- Marketeers find it hard sometimes to focus on a specific customer segment. This test shows that it can lead to significantly better results.
- The test also proofs the effectiveness of the hotly debated popup/modal windows.
- It also shows the importance of creating a dedicated landingpage as opposed to sending traffic to your homepage. In this test the latter had zero conversions.
| Test date
Marketing, Software (SAAS)