Displaying a low stock message when selecting the size on the product page

Monsoon Fashion
E-Commerce, Fashion
Product
Persuasion, Urgency
May 2014
+10%
orders
Control and variation

+10%

A
B

Background

Monsoon Company is a British fashion brand with over 1000 stores across the globe.

Problem

There was no a sense of urgency on the product page – based on low stock level.

Hypothesis

 Showing a message to users alerting users to the fact that items were low – less than 5 items – in stock will increase conversion rate.
.

Result

The result was a 10% increase in conversion.

Company Monsoon Fashion
Market E-Commerce, Fashion
Test data
Test element Microcopy
Page Product
Conversion principle Persuasion, Urgency
Result +10% orders

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