Displaying a low stock message when selecting the size on the product page Monsoon Fashion Product May 2014 +10% orders +10% A B Background Monsoon Company is a British fashion brand with over 1000 stores across the globe. Problem There was no a sense of urgency on the product page – based on low stock level. Hypothesis Showing a message to users alerting users to the fact that items were low – less than 5 items – in stock will increase conversion rate.. Result The result was a 10% increase in conversion. Test details Test element Microcopy Page type Product Test date May 2014 Website information Company Monsoon Fashion Market E-Commerce, Fashion Test result Test element Microcopy Page Product Result +10% orders Related AB Tests Adding free shipping information to the cart page Results sorting by 'Best result' or 'Lowest price' Displaying most popular filter options on mobile Adding a top link bar to the mobile navigation Leave a Reply Click here to cancel reply. You must be logged in to post a comment.