Background
Monsoon Company is a British fashion brand with over 1000 stores across the globe.
Problem
There was no a sense of urgency on the product page – based on low stock level.
Hypothesis
Showing a message to users alerting users to the fact that items were low – less than 5 items – in stock will increase conversion rate.
.
Result
The result was a 10% increase in conversion.
Test details
| Test element |
Microcopy
|
| Page type |
Product |
| Test date |
May 2014 |
Website information
| Company |
Monsoon Fashion |
| Market |
E-Commerce, Fashion |
