Displaying a low stock message when selecting the size on the product page Monsoon Fashion E-Commerce, Fashion Product Persuasion, Urgency May 2014 +10% orders +10% A B Background Monsoon Company is a British fashion brand with over 1000 stores across the globe. Problem There was no a sense of urgency on the product page – based on low stock level. Hypothesis Showing a message to users alerting users to the fact that items were low – less than 5 items – in stock will increase conversion rate.. Result The result was a 10% increase in conversion. Save to My Case List Company Monsoon Fashion Market E-Commerce, Fashion Test data Test element Microcopy Page Product Conversion principle Persuasion, Urgency Result +10% orders Related AB Tests Changing the product images from white background to… Adding a message about guest checkout below the… Addding an urgency message "...order before 4pm" on… Removing the € sign before the price on the product page Leave a Reply Click here to cancel reply. You must be logged in to post a comment.