Displaying a low stock message when selecting the size on the product page Monsoon Fashion Product May 2014 +10% orders +10% A B Background Monsoon Company is a British fashion brand with over 1000 stores across the globe. Problem There was no a sense of urgency on the product page – based on low stock level. Hypothesis Showing a message to users alerting users to the fact that items were low – less than 5 items – in stock will increase conversion rate.. Result The result was a 10% increase in conversion. Test details Test element Microcopy Page type Product Test date May 2014 Website information Company Monsoon Fashion Market E-Commerce, Fashion Test result Test element Microcopy Page Product Result +10% orders Related AB Tests Adding free shipping information to the cart page Displaying most popular filter options on mobile Showing the savings of the yearly plan on the pricing page Leave a Reply Click here to cancel reply. You must be logged in to post a comment.