Hubspot tested the search functionality on their blog.
- Expanded the search function by adding a search text field
- Place holder text ‘Search by topic’ (variation 1)
- Place holder text ‘Search the blog’ (variation 2)
The second variation (‘Search the blog’) was the winner:
- The number of signups increased by 3.4%
- The number of visitors using the search function increased by 6.5%
Test details
| Test element |
Search
|
| Page type |
Blog post |
| Test date |
August 2021 |
| Lift CRO Model |
Clarity |
| Fogg Behaviour Model |
Ability |
Website information
