Changing banner on product page from price to credibility Express Watches Product Trust June 2012 +107% Revenue +107% A B Control A Variation B Save to My Case List Company Express Watches Market Test data Test element USP Page Product Conversion principle Trust Result +107% Revenue Test Cases from Express Watches Changing the benefits list to a customer reviews widget on the product page Express Watches 58% sales Changing banner on product page from price to credibility Express Watches +107% Revenue Related AB Tests Removing the € sign before the price on the product page Changing the product images from white background to… Reduce size of the main banner and move the top… Results sorting by 'Best result' or 'lowest price' Leave a Reply Click here to cancel reply. You must be logged in to post a comment.