Changing the call to action on the homepage from ‘Request a demo’ to ‘Watch a demo’ GoCardLess Home May 2014 +139% clicks +139% A B Control Test details Test element Call to Action Page type Home Test date May 2014 Website information Company GoCardLess Market Finance, Lead generation Test result Test element Call to Action Page Home Result +139% clicks Leave a Reply Click here to cancel reply. You must be logged in to post a comment.