Changing the call to action on the homepage from ‘Request a demo’ to ‘Watch a demo’ GoCardLess Finance, Lead generation Home Counter objections, Persuasion May 2014 +139% clicks +139% A B Control Company GoCardLess Market Finance, Lead generation Test data Test element Call to Action Page Home Conversion principle Counter objections, Persuasion Result +139% clicks Related AB Tests Redesigning the homepage with strong value… Making the Call to Action button sticky on the… Making the Call to Action button sticky on the… Redesigning the landingpage - less distraction and… Leave a Reply Click here to cancel reply. You must be logged in to post a comment.
