Changing the call to action on the homepage from ‘Request a demo’ to ‘Watch a demo’

GoCardLess
Finance, Lead generation
Home
Counter objections, Persuasion
May 2014
+139%
clicks
Control
Control
Company GoCardLess
Market Finance, Lead generation
Test data
Test element Call to Action
Page Home
Conversion principle Counter objections, Persuasion
Result +139% clicks

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