Increasing font size of the Sale Price Royal Discount Digital products, E-Commerce Product Clarity (copy), Persuasion October 2013 +36% add to cart +36% A B Save to My Case List Company Royal Discount Website www.royaldiscount.com Market Digital products, E-Commerce Test data Test element Price Page Product Conversion principle Clarity (copy), Persuasion Result +36% add to cart Related AB Tests Removing the € sign before the price on the product page Results sorting by 'Best result' or 'lowest price' Simplifying the homepage - including removing… Changing the product images from white background to… Leave a Reply Click here to cancel reply. You must be logged in to post a comment.