MALL is a Czech retailer with 18 physical stores. It is also the second largest ecommerce retailer in the Czech Republic. Together with their agency
Optimics they worked on improving conversion rates.
Hypothesis
Increasing product image size will increase conversion rate as visitor will be able better find their product of choice.
Results
The variation improved revenue by 9.5 %. The larger product images seemed to work better regardless of product type.
Learnings
Larger product images (at the expense of product information) worked better for Mall.
Please note that the images in their control were quite small – compared to what you typically see in ecommerce shops. Also the (sale) labels on the control partly covered the images; in the variation the labels were floating free.
Test details
| Test element |
Information
|
| Page type |
Category |
| Test date |
February 2013 |
Website information
| Company |
Mall |
| Website |
www.mall.cz |
| Market |
Consumer goods, E-Commerce |
| Language |
Czech |
