Increasing product image sizes category page

Mall
Consumer goods, E-Commerce
Category
Clarity (design), Usability
February 2013
+9%
revenue
Control and variation

+9%

A
B
Control
Control A
Variation
Variation B
MALL is a Czech retailer with 18 physical stores. It is also the second largest ecommerce retailer in the Czech Republic. Together with their agency Optimics they worked on improving conversion rates. 

Hypothesis

  Increasing product image size will increase conversion rate as visitor will be able better find their product of choice.

Results

The variation improved revenue by 9.5 %.  The larger product images seemed to work better regardless of product type.

Learnings

Larger product images (at the expense of product information) worked better for Mall.

Please note that the images in their control were quite small – compared to what you typically see in ecommerce shops. Also the (sale) labels on the control partly covered the images; in the variation the labels were floating free.

Source: vwo.com
Company Mall
Website www.mall.cz
Market Consumer goods, E-Commerce
Language Czech
Test data
Test element Information
Page Category
Conversion principle Clarity (design), Usability
Result +9% revenue

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