Increasing the minimum donation option from $5 to $20 Wikipedia Foundation, Not for Profit Landingpage Counter objections, Persuasion December 2010 no signfificance donations No difference A B Control Variation B Hypothesis Save to My Case List Company Wikipedia Market Foundation, Not for Profit Test data Test element Price Page Landingpage Conversion principle Counter objections, Persuasion Result no signfificance donations Test Cases from Wikipedia Increasing the minimum donation option from $5 to $20 Wikipedia no signfificance donations Banner copy – social proof (600.00 readers) vs low commitment (just $5) Wikipedia +33% amount per view Related AB Tests Changing landing page design and increasing signup form Adding social login options to the signup form Changing the visability of the leadbox Leave a Reply Click here to cancel reply. You must be logged in to post a comment.
