Introducing free shipping over $75

NuFACE
E-Commerce, Health
All
Free shipping, Offer
April 2014
+90%
orders
Control and variation

A
B
Nuface is a US company selling skin health products for women. Their analytics showed that many visitors where hesitant to buy. Hence they introduced free shipping over $75 dollar.

Hypothesis

 Introducing free shipping over $75 and displaying this in the header will increase the number of orders.

Results

Orders increased by 90% and average order size by 7%.

Learnings

As expected the free shipping offer increased the conversion (orders/visit). Whether this is really beneficial depends on the profit: will the increased margin be enough to pay for the additional shipping costs?


Source: NuFACE
Company NuFACE
Market E-Commerce, Health
Test data
Test element USP/benefits
Page All
Conversion principle Free shipping, Offer
Result +90% orders

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