Basecamp wanted to redesign its homepage. The concern was that the benefits and features where not communicated clearly enough.
Hypothesis
A more visuals, less text, and a generally simpler and less dense presentation of the product will lead to more signups
Results
The redesign resulted in 14% more click throughs to the signup page. Note that unfortunately no data is available on the actual signups after the click.
Learnings
A simple, less cluttered and more visual design invites more people to click. Note that this case study was conducted in 2010 and the current Basecamp homepage is even more clean.
Test details
| Test element |
Redesign
|
| Page type |
Home |
| Test date |
May 2010 |
Website information
| Company |
37Signals |
| Market |
Productivity, Software (SAAS) |
