Making the Call to Action button sticky on the desktop product page Retail Product Ability September 2019 +8% transactions Hypothesis Results Learnings Source: growthrock.co Save to My Case List Company Market Retail Language English Test data Test element Page Product Conversion principle Ability Result +8% transactions Test Cases from Changing the copy to clarify the benefits vs listing the next steps Booking.com +50% onboardings Removing ‘I want to skip this’ from the popup for the calendar function Booking.com +10% onboardings Showing a list of next steps in stead of different actions on the sidebar in the onboarding process Booking.com decrease support calls Results sorting by ‘Best result’ or ‘lowest price’ Dell +7% transactions Related AB Tests Making the mobile top navigation sticky Making the Call to Action button sticky on the… Exposing the search bar on mobile Changing the visability of the leadbox Leave a Reply Click here to cancel reply. You must be logged in to post a comment.
