Making the Call to Action button sticky on the mobile product page Retail Product Ability September 2019 +6,5% transactions Hypothesis Results Learnings Source: growthrock.co Save to My Case List Company Market Retail Language English Test data Test element Page Product Conversion principle Ability Result +6,5% transactions Test Cases from Showing a list of next steps in stead of different actions on the sidebar in the onboarding process Booking.com decrease support calls Changing the copy to clarify the benefits vs listing the next steps Booking.com +50% onboardings Removing ‘I want to skip this’ from the popup for the calendar function Booking.com +10% onboardings Results sorting by ‘Best result’ or ‘lowest price’ Dell +7% transactions Related AB Tests Making the mobile top navigation sticky Exposing the search bar on mobile Making the Call to Action button sticky on the… Changing the mobile top navigation to a fixed bottom… Leave a Reply Click here to cancel reply. You must be logged in to post a comment.
