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Making the welcome onboarding video from on brand and funny to funny and educational

Wistia
Technology
Account
Motivation, Relevancy
January 2017
+15%
signups

Hypothesis

 

Results

Learnings

Source: www.youtube.com
Company Wistia
Website wistia.com
Market Technology
Language English
Test data
Test element Video
Page Account
Conversion principle Motivation, Relevancy
Result +15% signups

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