Moving the add to cart button above the fold on the product page Primera Product January 2018 +6% transactions Hypothesis Results Learnings Test details Test element Layout Page type Product Test date January 2018 Website information Company Primera Website www.primera.nl Market Retail Language Dutch Test result Test element Layout Page Product Result +6% transactions Source: www.slideshare.net Test Cases from Primera Speeding up the load time from 16 to 3.8 seconds on mobile Primera +4% transactions Adding copy ‘no extra costs’ to the payment method selection on the checkout Primera +6.6% transactions Adding a “Continue to checkout” above the cart items on the mobile cart Primera Insignificant transactions Adding left side navigation on the homepage Primera +15% transactions Related AB Tests Adding free shipping information to the cart page Showing the savings of the yearly plan on the pricing page Leave a Reply Click here to cancel reply. You must be logged in to post a comment.
