Moving the add to cart button above the fold on the product page Primera Product January 2018 +6% transactions Hypothesis Results Learnings Test details Test element Layout Page type Product Test date January 2018 Website information Company Primera Website www.primera.nl Market Retail Language Dutch Test result Test element Layout Page Product Result +6% transactions Source: www.slideshare.net Test Cases from Primera Moving the add to cart button above the fold on the product page Primera +6% transactions Change the ‘Guest checkout” button text to “Quick checkout without account” Primera +3,5% transactions Change the ‘Guest checkout” button text to “Order fast without account” Primera -11% transactions Speeding up the load time from 16 to 3.8 seconds on mobile Primera +4% transactions Related AB Tests Adding free shipping information to the cart page Leave a Reply Click here to cancel reply. You must be logged in to post a comment.
