Moving the ‘Help’ information above the fold

EcoFoil
Home & Living
Home
Focus
January 2012
+86%
Revenue
 AB TestControl and variation

+86%

A
B
Ecofoil is a supplier of reflective insulation foils for homes and commercial buildings. Ecofoil thought that customers had problems selecting the right type of insulation. Hence they decided to move the help call to action above the fold. 

Hypothesis

 Moving the ‘Help me choose’ call to action above the fold will increase revenue, as customers will be more confident that they are buying the right foils.
<h3>Results</h3>

The variation improved sales by 86%.
<h3>Learnings</h3>

Apparently customers have problems choosing the right products. Still for a relative small change this is quite a big improvement. It would be interesting to know how many more people clicked on the ‘Choose’ button in the variation.

It is also interesting that the change is currently (august 2017) not implemented on the live website.

 

Source: vwo.com
Company EcoFoil
Market Home & Living
Test data
Test element Banner
Page Home
Conversion principle Focus
Result +86% Revenue

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