Reducing distraction on the checkout page Nameon E-Commerce, Home & Living Checkout Distraction, Usability November 2013 +11% click through rate +11% A B Control A Variation B Save to My Case List Company Nameon Market E-Commerce, Home & Living Test data Test element Call to Action Page Checkout Conversion principle Distraction, Usability Result +11% click through rate Related AB Tests Adding social login options to the signup form Redesigning the homepage to just a signup form Changing pagination to infinite scrolling on the listing… Changing landing page design and increasing signup form Leave a Reply Click here to cancel reply. You must be logged in to post a comment.
