Reducing distraction on the checkout page Nameon E-Commerce, Home & Living Checkout Distraction, Usability November 2013 +11% click through rate +11% A B Control A Variation B Company Nameon Market E-Commerce, Home & Living Test data Test element Call to Action Page Checkout Conversion principle Distraction, Usability Result +11% click through rate Related AB Tests Adding a message about guest checkout below the… Redesigning the landingpage - less distraction and… Changing 'Place order' to 'Confirm order" on the checkout Adding copy 'no extra costs' to the payment method… Leave a Reply Click here to cancel reply. You must be logged in to post a comment.
