Reducing distraction on the checkout page

Nameon
Checkout
November 2013
+11%
click through rate
 AB TestControl and variation

+11%

A
B
Control
Control A
Variation
Variation B

Test details

Test element Call to Action
Page type Checkout
Test date November 2013

Website information

Company Nameon
Market E-Commerce, Home & Living
Test result
Test element Call to Action
Page Checkout
Result +11% click through rate

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