Reducing distraction on the checkout page Nameon Checkout November 2013 +11% click through rate +11% A B Control A Variation B Test details Test element Call to Action Page type Checkout Test date November 2013 Website information Company Nameon Market E-Commerce, Home & Living Test result Test element Call to Action Page Checkout Result +11% click through rate Related AB Tests Change the 'Guest checkout" button text to "Quick checkout… Redesigning the landingpage - less distraction and more… Changing 'Place order' to 'Confirm order" on the checkout Adding copy 'no extra costs' to the payment method selection… Leave a Reply Click here to cancel reply. You must be logged in to post a comment.
