Reducing distraction on the checkout page

Nameon
E-Commerce, Home & Living
Checkout
Distraction, Usability
November 2013
+11%
click through rate
 AB TestControl and variation

+11%

A
B
Control
Control A
Variation
Variation B
Company Nameon
Market E-Commerce, Home & Living
Test data
Test element Call to Action
Page Checkout
Conversion principle Distraction, Usability
Result +11% click through rate

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