Redesigning the homepage

Skype
Consultancy, Lead generation
Landingpage
Remove steps, Usability
May 2007
+5%
downloads
 AB TestControl and variation

+5%

A
B
Company Skype
Website
Market Consultancy, Lead generation
Test data
Test element Form
Page Landingpage
Conversion principle Remove steps, Usability
Result +5% downloads

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