Redesigning the homepage to a long form (including video and new headline)

Groove
Business software, Software (SAAS)
Home
Clarity
March 2014
87%
sign ups
Control and variation

+87%

A
B
Control
Control A
Variation
Variation B

Groove is a helpdesk software company focussing on a simple user experience. The company is constantly working to gather customer feedback and improving conversion rates.

 

Hypothesis

 Redesigning the homepages to a long – adding a testimonial video, new headlines and addressing the most important questions and features – will increase conversions

Results

The conversion rate, previously 2.3% increased to 4.3%.

Learnings

Generally a full redesign is not the recommended – as there is no way to learn what is working and what not. In this case the feedback from customers provided so many issues or at least improvement opportunities, that a radical redesign proofed successful.

Most important learning from the team is ‘Design and development are processes, not events. You’re only done when you’re ready to stop growing your business.’

 

 

 

 

Source: www.groovehq.com
Company Groove
Website www.groovehq.com
Market Business software, Software (SAAS)
Test data
Test element Redesign
Page Home
Conversion principle Clarity
Result 87% sign ups
Tool Optimizely

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