Groove is a helpdesk software company focussing on a simple user experience. The company is constantly working to gather customer feedback and improving conversion rates.
Redesigning the homepages to a long – adding a testimonial video, new headlines and addressing the most important questions and features – will increase conversions
The conversion rate, previously 2.3% increased to 4.3%.
Generally a full redesign is not the recommended – as there is no way to learn what is working and what not. In this case the feedback from customers provided so many issues or at least improvement opportunities, that a radical redesign proofed successful.
Most important learning from the team is ‘Design and development are processes, not events. You’re only done when you’re ready to stop growing your business.’