Redesigning the homepage to a long form (including video and new headline)

Groove
Home
March 2014
87%
sign ups
Control and variation

+87%

A
B
Control
Control A
Variation
Variation B

Groove is a helpdesk software company focussing on a simple user experience. The company is constantly working to gather customer feedback and improving conversion rates.

 

Hypothesis

 Redesigning the homepages to a long – adding a testimonial video, new headlines and addressing the most important questions and features – will increase conversions

Results

The conversion rate, previously 2.3% increased to 4.3%.

Learnings

Generally a full redesign is not the recommended – as there is no way to learn what is working and what not. In this case the feedback from customers provided so many issues or at least improvement opportunities, that a radical redesign proofed successful.

Most important learning from the team is ‘Design and development are processes, not events. You’re only done when you’re ready to stop growing your business.’

 

 

 

 


Test details

Test element Redesign
Page type Home
Test date March 2014

Website information

Company Groove
Website www.groovehq.com
Market Business software, Software (SAAS)
Test result
Test element Redesign
Page Home
Result 87% sign ups
Tool Optimizely
Source: www.groovehq.com

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