Groove is a helpdesk software company focussing on a simple user experience. The company is constantly working to gather customer feedback and improving conversion rates.
Hypothesis
Redesigning the homepages to a long – adding a testimonial video, new headlines and addressing the most important questions and features – will increase conversions
Results
The conversion rate, previously 2.3% increased to 4.3%.
Learnings
Generally a full redesign is not the recommended – as there is no way to learn what is working and what not. In this case the feedback from customers provided so many issues or at least improvement opportunities, that a radical redesign proofed successful.
Most important learning from the team is ‘Design and development are processes, not events. You’re only done when you’re ready to stop growing your business.’
Test details
| Test element |
Redesign
|
| Page type |
Home |
| Test date |
March 2014 |
Website information
| Company |
Groove |
| Website |
www.groovehq.com |
| Market |
Business software, Software (SAAS) |
