A
B
Control A
Variation B
Variation C
Gyminee (currently named DailyBurn) is a diet and exercise tracking site. Tim Ferris (author of the Four Hour Workweek) is an investor in the company and published this test in 2009.
Results
| Test |
Visitors |
Conversions |
CR |
Change |
Significance |
| A |
2575 |
594 |
23,1% |
– |
– |
| B |
2542 |
661 |
26,0% |
12,7% |
99,3%% |
| C |
2490 |
600 |
24,1% |
4,5% |
80,6%% |
Learnings
The problem with redesigns is that it is difficult to exactly explain the lift. Possible explanations could be:
- A single call to action in stead of two options
- Changing the large and unclear icons to simple and familiar green tickboxes
- A testimonial that builds trust and explains the benefits
Test details
| Test element |
Redesign
|
| Page type |
Home |
| Test date |
December 2009 |
Website information
| Company |
Dailyburn |
| Market |
Health, Software (SAAS) |
