Reduce size of the main banner and move the top selling products above the fold on the homepage Retailer Retail Home June 2018 +26% transactions Hypothesis Results Learnings Source: blog.conversionfanatics.com Save to My Case List Company Retailer Website draxe.com Market Retail Language English Test data Test element Layout Page Home Conversion principle Result +26% transactions Test Cases from Retailer Changing the ‘Buy’ button from orrange to red on the product page Retailer +40% transactions Addding an urgency message “…order before 4pm” on the product page Retailer +9.5% transactions Reduce size of the main banner and move the top selling products above the fold on the homepage Retailer +26% transactions Replacing the entry popup for a pushdown signup bar Retailer +10% newsletter signup Related AB Tests Making the mobile top navigation sticky Changing the mobile top navigation to a fixed bottom… Move the back in stock alert button above the fold Changing landing page design and increasing signup form Leave a Reply Click here to cancel reply. You must be logged in to post a comment.
