Reduce size of the main banner and move the top selling products above the fold on the homepage Retailer Home June 2018 +26% transactions Hypothesis Results Learnings Test details Test element Layout Page type Home Test date June 2018 Website information Company Retailer Website draxe.com Market Retail Language English Test result Test element Layout Page Home Result +26% transactions Source: blog.conversionfanatics.com Test Cases from Retailer Changing the ‘Buy’ button from orrange to red on the product page Retailer +40% transactions Replacing the entry popup for a pushdown signup bar Retailer +10% newsletter signup Addding an urgency message “…order before 4pm” on the product page Retailer +9.5% transactions Reduce size of the main banner and move the top selling products above the fold on the homepage Retailer +26% transactions Related AB Tests Adding free shipping information to the cart page Redesigning the landingpage - less distraction and more… Leave a Reply Click here to cancel reply. You must be logged in to post a comment.
