Reducing a 4 page checkout to a single page Vancouver Olympics Checkout January 2010 +22% signups +22% A B Test details Test element Funnel design Page type Checkout Test date January 2010 Website information Company Vancouver Olympics Market Consumer goods, E-Commerce Test result Test element Funnel design Page Checkout Result +22% signups Related AB Tests Adding free shipping information to the cart page Results sorting by 'Best result' or 'Lowest price' Adding a customer review widget on the product page Making the Call to Action button sticky on the desktop… Leave a Reply Click here to cancel reply. You must be logged in to post a comment.
