Reducing a 4 page checkout to a single page Vancouver Olympics Checkout January 2010 +22% signups +22% A B Test details Test element Funnel design Page type Checkout Test date January 2010 Website information Company Vancouver Olympics Market Consumer goods, E-Commerce Test result Test element Funnel design Page Checkout Result +22% signups Related AB Tests Change the 'Guest checkout" button text to "Quick checkout… Changing 'Place order' to 'Confirm order" on the checkout Adding copy 'no extra costs' to the payment method selection… Adding a "Continue to checkout" above the cart items on the… Leave a Reply Click here to cancel reply. You must be logged in to post a comment.
