Reducing a 4 page checkout to a single page Vancouver Olympics Consumer goods, E-Commerce Checkout Remove steps, Usability January 2010 +22% signups +22% A B Save to My Case List Company Vancouver Olympics Market Consumer goods, E-Commerce Test data Test element Funnel design Page Checkout Conversion principle Remove steps, Usability Result +22% signups Related AB Tests Making the mobile top navigation sticky Reducing the number of fields on the contact form Changing the color of the number of cart items Changing the account page header from… Leave a Reply Click here to cancel reply. You must be logged in to post a comment.
