Reducing a 4 page checkout to a single page Vancouver Olympics Consumer goods, E-Commerce Checkout Remove steps, Usability January 2010 +22% signups +22% A B Save to My Case List Company Vancouver Olympics Market Consumer goods, E-Commerce Test data Test element Funnel design Page Checkout Conversion principle Remove steps, Usability Result +22% signups Related AB Tests Adding a message about guest checkout below the… Changing 'Place order' to 'Confirm order" on the checkout Adding copy 'no extra costs' to the payment method… Adding a "Continue to checkout" above the cart items… Leave a Reply Click here to cancel reply. You must be logged in to post a comment.
