Reducing a 4 page checkout to a single page

Vancouver Olympics
Checkout
January 2010
+22%
signups
 AB TestControl and variation

+22%

A
B

Test details

Test element Funnel design
Page type Checkout
Test date January 2010

Website information

Company Vancouver Olympics
Market Consumer goods, E-Commerce
Test result
Test element Funnel design
Page Checkout
Result +22% signups

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