Reducing a 4 page checkout to a single page Vancouver Olympics Checkout January 2010 +22% signups +22% A B Test details Test element Funnel design Page type Checkout Test date January 2010 Website information Company Vancouver Olympics Market Consumer goods, E-Commerce Test result Test element Funnel design Page Checkout Result +22% signups Related AB Tests Change the 'Guest checkout" button text to "Quick… Adding a message about guest checkout below the… Changing 'Place order' to 'Confirm order" on the checkout Adding copy 'no extra costs' to the payment method… Leave a Reply Click here to cancel reply. You must be logged in to post a comment.
