Reducing a 4 page checkout to a single page

Vancouver Olympics
Consumer goods, E-Commerce
Checkout
Remove steps, Usability
January 2010
+22%
signups
 AB TestControl and variation

+22%

A
B
Company Vancouver Olympics
Market Consumer goods, E-Commerce
Test data
Test element Funnel design
Page Checkout
Conversion principle Remove steps, Usability
Result +22% signups

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