The Firefox landingpage was painfully slow – the download button didn’t appear for 7 seconds!
Making the landing page load faster will increase the number of downloads.
The optimized experimental variation shaved 2.2 seconds off the average page load time and increased download conversions by 15.4%!
If you still did not realize it: page load speed should be taken seriously as it can have major impact.
Note that the initiale page was really slow.
| Test date
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