Lucardi is the biggest jewelry chain in the Netherlands with around 80 physical stores and a webshop.
Hypothesis
Removing the € euro sign before the price on the product page will increase transactions.
Test
Below is the screenshot of the variation on a product page.
Results
The variation won: the average order value increased by 11%.
Learnings
Seeing the € sign seems to remind people of the ‘pain of paying‘. Removing it reduces this fear for Lucardi.
Test details
| Test element |
Price
|
| Page type |
Product |
| Test date |
January 2017 |
Website information
| Company |
Lucardi |
| Website |
www.lucardi.nl |
| Market |
Consumer goods |
| Visitors |
B2C |
| Language |
Dutch |
