Lucardi is the biggest jewelry chain in the Netherlands with around 80 physical stores and a webshop.
Hypothesis
Removing the € euro sign before the price on the product page will increase transactions.
Test
Below is the screenshot of the variation on a product page.
Results
The variation won: the average order value increased by 11%.
Learnings
Seeing the € sign seems to remind people of the ‘pain of paying‘. Removing it reduces this fear for Lucardi.
