Removing ‘I want to skip this’ from the popup for the calendar function Booking.com Onboarding December 2019 +10% onboardings Hypothesis Results Learnings Test details Test element Call to Action Page type Onboarding Test date December 2019 Website information Company Booking.com Website www.booking.com Market Travel Language English Test result Test element Call to Action Page Onboarding Result +10% onboardings Source: booking.design Test Cases from Booking.com Showing a list of next steps in stead of different actions on the sidebar in the onboarding process Booking.com decrease support calls Removing ‘I want to skip this’ from the popup for the calendar function Booking.com +10% onboardings Changing the copy to clarify the benefits vs listing the next steps Booking.com +50% onboardings Related AB Tests Expanding the search function with from a magnifying glass… Showing the cooky acceptance in a popup window Simplifying the homepage - including removing sliders… Removing the Company field in the billing registration form Leave a Reply Click here to cancel reply. You must be logged in to post a comment.
