Removing ‘I want to skip this’ from the popup for the calendar function

Booking.com
Travel
Onboarding
Distraction
December 2019
+10%
onboardings

Hypothesis

 

Results

Learnings

Source: booking.design
Company Booking.com
Website www.booking.com
Market Travel
Language English
Test data
Test element Call to Action
Page Onboarding
Conversion principle Distraction
Result +10% onboardings

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