Removing ‘I want to skip this’ from the popup for the calendar function Booking.com Travel Onboarding Distraction December 2019 +10% onboardings Hypothesis Results Learnings Source: booking.design Save to My Case List Company Booking.com Website www.booking.com Market Travel Language English Test data Test element Call to Action Page Onboarding Conversion principle Distraction Result +10% onboardings Test Cases from Booking.com Showing a list of next steps in stead of different actions on the sidebar in the onboarding process Booking.com decrease support calls Removing ‘I want to skip this’ from the popup for the calendar function Booking.com +10% onboardings Changing the copy to clarify the benefits vs listing the next steps Booking.com +50% onboardings Related AB Tests Removing the € sign before the price on the product page Replacing the entry popup for a pushdown signup bar Showing the cooky acceptance in a popup window Removing the publication date on the blog page Leave a Reply Click here to cancel reply. You must be logged in to post a comment.
