Removing product description on product page

FreestyleXtreme
E-Commerce, Fashion
Product
Clarity (copy), Persuasion
August 2013
+31%
orders
 AB TestControl and variation

+31%

A
B
Company FreestyleXtreme
Website www.freestylextreme.com
Market E-Commerce, Fashion
Test data
Test element Copy
Page Product
Conversion principle Clarity (copy), Persuasion
Result +31% orders

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