Removing the Company field in the billing registration form Expedia Travel Checkout Clarity November 2010 +12M revenue Hypothesis Results Learnings Source: www.conversionvoodoo.com Save to My Case List Company Expedia Website www.expedia.com Market Travel Language English Test data Test element Form Page Checkout Conversion principle Clarity Result +12M revenue Related AB Tests Removing the Phone field frome the Free demo sign up form Removing the € sign before the price on the product page Removing the publication date on the blog page Simplifying the homepage - including removing… Leave a Reply Click here to cancel reply. You must be logged in to post a comment.
