Showing the savings of the yearly plan on the pricing page

CodeCademy
SaaS
Pricing
Motivation, Value proposition
November 2020
increase
subscriptions

Hypothesis

 

Results

Learnings

Company CodeCademy
Website www.codecademy.com
Market SaaS
Language English
Test data
Test element Offer
Page Pricing
Conversion principle Motivation, Value proposition
Result increase subscriptions
Source: cxl.com

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