Showing the savings of the yearly plan on the pricing page

CodeCademy
SaaS
Pricing
Motivation, Value proposition
November 2020
increase
subscriptions

Hypothesis

 

Results

Learnings

Source: cxl.com
Company CodeCademy
Website www.codecademy.com
Market SaaS
Language English
Test data
Test element Offer
Page Pricing
Conversion principle Motivation, Value proposition
Result increase subscriptions

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