Showing “You Save #%” on the category and product pages Retail Category Clarity, Value proposition August 2019 +2,6% transactions Hypothesis Results Learnings Source: growthrock.co Save to My Case List Company Market Retail Language English Test data Test element Price Page Category Conversion principle Clarity, Value proposition Result +2,6% transactions Test Cases from Changing the copy to clarify the benefits vs listing the next steps Booking.com +50% onboardings Removing ‘I want to skip this’ from the popup for the calendar function Booking.com +10% onboardings Showing a list of next steps in stead of different actions on the sidebar in the onboarding process Booking.com decrease support calls Results sorting by ‘Best result’ or ‘lowest price’ Dell +7% transactions Related AB Tests Showing "You Save #%" on the category and product pages Exposing the search bar on mobile Making the mobile top navigation sticky Changing the mobile top navigation to a fixed bottom… Leave a Reply Click here to cancel reply. You must be logged in to post a comment.
