Showing “You Save #%” on the category and product pages (different discount per product) Retail Category Clarity, Value proposition August 2019 +2,6% transactions Hypothesis Results Learnings Source: growthrock.co Save to My Case List Company Market Retail Language English Test data Test element Price Page Category Conversion principle Clarity, Value proposition Result +2,6% transactions Test Cases from Showing the savings of the yearly plan on the pricing page CodeCademy increase subscriptions Displaying most popular filter options on mobile Tele2 19.00% clicks Showing the savings of the yearly plan in dollar amount – not percentage CodeCademy 28.00% subscriptions Redesigning the landingpage – less distraction and more focus on the call to action Credo Mobile 84.00% clicks Related AB Tests Showing "You Save #%" on the category and product… Showing a list of next steps in stead of different… Showing free shipping and free returns in the header Changing the product images from white background to… Leave a Reply Click here to cancel reply. You must be logged in to post a comment.
