Showing “You Save #%” on the category and product pages Retail Category Clarity, Value proposition August 2019 +2,6% transactions Hypothesis Results Learnings Company Market Retail Language English Test data Test element Price Page Category Conversion principle Clarity, Value proposition Result +2,6% transactions Source: growthrock.co Test Cases from Adding free shipping information to the cart page FluidGrowers +39% Cart conversion rate Showing the savings of the yearly plan on the pricing page CodeCademy increase subscriptions Displaying most popular filter options on mobile Tele2 +19% clicks Showing the savings of the yearly plan in dollar amount – not percentage CodeCademy 28.00% subscriptions Related AB Tests Showing "You Save #%" on the category and product pages Removing the € sign before the price on the product page Showing free shipping and free returns in the header Showing the cooky acceptance in a popup window Leave a Reply Click here to cancel reply. You must be logged in to post a comment.
