Showing “You Save #%” on the category and product pages (all products same discount) Retail Category Clarity, Value proposition August 2019 insignificant transactions Hypothesis Results Learnings Source: growthrock.co Save to My Case List Company Market Retail Language English Test data Test element Price Page Category Conversion principle Clarity, Value proposition Result insignificant transactions Test Cases from Showing the savings of the yearly plan on the pricing page CodeCademy increase subscriptions Displaying most popular filter options on mobile Tele2 19.00% clicks Showing the savings of the yearly plan in dollar amount – not percentage CodeCademy 28.00% subscriptions Redesigning the landingpage – less distraction and more focus on the call to action Credo Mobile 84.00% clicks Related AB Tests Showing "You Save #%" on the category and product… Removing the € sign before the price on the product page Showing free shipping and free returns in the header Reduce size of the main banner and move the top… Leave a Reply Click here to cancel reply. You must be logged in to post a comment.
