Showing “You Save #%” on the category and product pages Retail Category Clarity, Value proposition August 2019 insignificant transactions Hypothesis Results Learnings Source: growthrock.co Save to My Case List Company Market Retail Language English Test data Test element Price Page Category Conversion principle Clarity, Value proposition Result insignificant transactions Test Cases from Changing the copy to clarify the benefits vs listing the next steps Booking.com +50% onboardings Removing ‘I want to skip this’ from the popup for the calendar function Booking.com +10% onboardings Showing a list of next steps in stead of different actions on the sidebar in the onboarding process Booking.com decrease support calls Results sorting by ‘Best result’ or ‘lowest price’ Dell +7% transactions Related AB Tests Showing "You Save #%" on the category and product pages Exposing the search bar on mobile Making the mobile top navigation sticky Changing the mobile top navigation to a fixed bottom… Leave a Reply Click here to cancel reply. You must be logged in to post a comment.
