Adding a review score on the product page

Vechtstportwinkel
Consumer goods, E-Commerce
Product
Trust
July 2013
+20%
orders
Control and variation

+20%

A
B

Hypothesis

 

Results

Learnings

Company Vechtstportwinkel
Market Consumer goods, E-Commerce
Test data
Test element Banner
Page Product
Conversion principle Trust
Result +20% orders

One Response to “Adding a review score on the product page”

  1. adrien l

    Starring reviews has the asset to unleash the social proof trigger. If you as a shopper need more reason why, social proof will increase your motivation to buy a specific product.
    The only thing about staring review is that it is only applicable for buyers. But, what about non buyers / shoppers reviews/feeling/emotions?

    Adrien
    crobox.com



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