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Case research
How did you come up with the hypothesis? What problem are you trying to solve?
Hypothesis
Change + expected results + rationale
Test execution
Tools, traffic, period.
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or URL of control page (if still live)
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or URL of variation page (if still live)
Results
Conversion goals, significance, power, test duration, test dates.
Screenshot test results in testing tool (optional)
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Pls include visitors and conversions per variation and test duration
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