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How did you come up with the hypothesis? What problem are you trying to solve?
Change + expected results + rationale
Tools, traffic, period.
Screenshot / image of control
or URL of control page (if still live)
Screenshot / image of variation
or URL of variation page (if still live)
Conversion goals, significance, power, test duration, test dates.
Screenshot test results in testing tool (optional)
Pls include visitors and conversions per variation and test duration
Conclusions & learnings
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