Changing the product images from white background to ‘real world’ background Landingpage · Image · Clarity cleanriver.com · B2B, E-Commerce · English +71% Add to cart clicks Case analysis View source
Changing landing page design and increasing signup form Landingpage · Redesign · Relevancy www.dhl.com · Professional services +95% leads Case analysis View source
Changing the value proposition on the landing page Landingpage · Redesign · Clarity www.myus.com · Digital products, E-Commerce 1890% revenue Case analysis View source
Placing the CTA ‘Contact the Prison’ first, before the conditions Landingpage · Form · Remove steps · Usability · Government, Not for Profit -28% questions Case analysis
Animating the landingpage of the ppc campaign Landingpage · Animation · Focus www.bidmycar.com.au · Consumer goods Insignificant Case analysis View source
Change the first benefit – focusing on time to read Tweaking just the first of 7 benefit bullet points. Landingpage · USP/benefits · Counter objections · Persuasion · Consultancy, Lead generation +19% downloads Case analysis
Reducing choices on landing page Landingpage · Call to Action · Remove choices · Usability · Consumer goods, E-Commerce +19% Revenue Case analysis
Changing call to action copy from ‘Continue’ to ‘More information’ Landingpage · Call to Action · Clarity (design) · Usability · Finance, Lead generation +14% clicks Case analysis View source
Adding a phone number to the lead generation form Landingpage · Form · Remove steps · Usability · Consultancy, Lead generation -34% signups Case analysis
Main banner and call to action on homepage changed to ‘Get a quote’ Landingpage · Layout · Focus · Usability · Consultancy, Lead generation +232% signups Case analysis
Change the category name from ‘Lingerie’ to ‘Lingerie du nuit’ Landingpage · Navigation · Clarity (copy) · Persuasion www.etam.com · E-Commerce, Fashion +10% orders Case analysis
Adding a red arrow pointing to the registration form Landingpage · Form · Remove steps · Usability · Consultancy, Lead generation +68% signups Case analysis
