AB testing for e-commerce

Results sorting by ‘Best result’ or ‘lowest price’

Changing the default sort option from ‘Best result’ to ‘Lowest price’ increases conversion with 6.7%. A bit surprisingly the revenue per visit also increased with 15%.

Category · Selection · Relevancy
www.dell.com · E-Commerce, Electronics · English
+7%
transactions
View source

Changing the label in the main navigation from “Products’ to ‘Shop”

Just a small menu title has a 4% sales increase. Note it is was not implemented live (as per September 2019)

All · Navigation · Clarity
www.dell.com · E-Commerce, Electronics · English
+4%
transactions
View source