Changing the headline to ‘Yours is the only newsletter I read ..”

LKR Social Media
Consultancy, Lead generation
Home
Persuasion, Trust
December 2012
+24%
email signups
Control and variation

+24%

A
B

Hypothesis

 

Results

Learnings

Company LKR Social Media
Website lkrsocialmedia.com
Market Consultancy, Lead generation
Test data
Test element Headline
Page Home
Conversion principle Persuasion, Trust
Result +24% email signups

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