Removing mega menu dropdown navigation

Bodyecology
E-Commerce, Health
All
Distraction, Usability
July 2013
+56%
revenue
 AB TestControl and variation

+56%

A
B
Company Bodyecology
Website bodyecology.com
Market E-Commerce, Health
Test data
Test element Navigation
Page All
Conversion principle Distraction, Usability
Result +56% revenue

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