Change the color of the CTA button on the product page Smartbox Product February 2013 +16% add to cart +16% A B Test details Test element Call to Action Page type Product Test date February 2013 Website information Company Smartbox Market Consumer goods, E-Commerce Test result Test element Call to Action Page Product Result +16% add to cart Related AB Tests Change the 'Guest checkout" button text to "Quick checkout… Results sorting by 'Best result' or 'Lowest price' Moving the add to cart button above the fold on the product… Making the Call to Action button sticky on the desktop… Leave a Reply Click here to cancel reply. You must be logged in to post a comment.