Change the color of the CTA button on the product page Smartbox Consumer goods, E-Commerce Product Clarity (design), Usability February 2013 +16% add to cart +16% A B Save to My Case List Company Smartbox Market Consumer goods, E-Commerce Test data Test element Call to Action Page Product Conversion principle Clarity (design), Usability Result +16% add to cart Related AB Tests Removing the € sign before the price on the product page Adding a message about guest checkout below the… Moving the add to cart button above the fold on the… Making the Call to Action button sticky on the… Leave a Reply Click here to cancel reply. You must be logged in to post a comment.
