Adding a value proposition on the home page

Adventures in Odyssey Club
Not for Profit
Home
Clarity, Value proposition
July 2019
+25%
signups

Hypothesis

 

Results

Learnings

Source: www.nextafter.com
Company Adventures in Odyssey Club
Website www.oaclub.org
Market Not for Profit
Language English
Test data
Test element Copy
Page Home
Conversion principle Clarity, Value proposition
Result +25% signups

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