Adding a value proposition on the home page Adventures in Odyssey Club Not for Profit Home Clarity, Value proposition July 2019 +25% signups Hypothesis Results Learnings Source: www.nextafter.com Save to My Case List Company Adventures in Odyssey Club Website www.oaclub.org Market Not for Profit Language English Test data Test element Copy Page Home Conversion principle Clarity, Value proposition Result +25% signups Related AB Tests Redesigning the homepage with strong value… Adding a message about guest checkout below the… Removing the € sign before the price on the product page Changing the product images from white background to… Leave a Reply Click here to cancel reply. You must be logged in to post a comment.