Making the subheadline more specific

Fiverr
Category
Value proposition
July 2017
+15%
Signups

Hypothesis

 

Results

Control and variation

+15%

A
B
Control
Control A
Variation
Variation B

Learnings

Source:
Company Fiverr
Website www.fiverr.com
Market
Test data
Test element
Page Category
Conversion principle Value proposition
Result +15% Signups

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