Changing ‘Place order’ to ‘Confirm order” on the checkout

CondoomAnoniem
Retail
Checkout
Anxiety
January 2015
+12%
transactions

Hypothesis

 

Results

Learnings

Source: www.slideshare.net
Company CondoomAnoniem
Website www.condoom-anoniem.nl
Market Retail
Language Dutch
Test data
Test element Call to Action
Page Checkout
Conversion principle Anxiety
Result +12% transactions

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