Changing ‘Place order’ to ‘Confirm order” on the checkout CondoomAnoniem Checkout January 2015 +12% transactions Hypothesis Results Learnings Test details Test element Call to Action Page type Checkout Test date January 2015 Website information Company CondoomAnoniem Website www.condoom-anoniem.nl Market Retail Language Dutch Test result Test element Call to Action Page Checkout Result +12% transactions Source: www.slideshare.net Test Cases from CondoomAnoniem Changing ‘Place order’ to ‘Confirm order” on the checkout CondoomAnoniem +12% transactions Adding microcopy about free shipping and guest account on the cart page CondoomAnoniem +9% transactions Related AB Tests Expanding the search function with from a magnifying… Adding free shipping information to the cart page Leave a Reply Click here to cancel reply. You must be logged in to post a comment.
