AquaSoft develops consumer applications for Microsoft Windows that help users to show their photos, videos and music.
Hypothesis
A cleaner simpler category page will increase sales on the page
Learnings
Identifying the cause of improvement for redesigns is difficult. Aquasoft believes it is due to
- Clearer design
- Trust building wording describing our shopping process
- Adding an explicit guarantee that people can download the software lifelong
Test details
| Test element |
Redesign
|
| Page type |
Category |
| Test date |
February 2010 |
Website information
| Company |
Aquasoft |
| Market |
Digital products, E-Commerce |
