Cleaner category page design

Aquasoft
Digital products, E-Commerce
Category
Clarity (design), Usability
February 2010
+20%
orders
Control
Control A
Variation
Variation B
AquaSoft develops consumer applications for Microsoft Windows that help users to show their photos, videos and music.

Hypothesis

 A cleaner simpler category page will increase sales on the page

Learnings

Identifying the cause of improvement for redesigns is difficult. Aquasoft believes it is due to

  • Clearer design
  • Trust building wording describing our shopping process
  • Adding an explicit guarantee that people can download the software lifelong

Source: 
Company Aquasoft
Market Digital products, E-Commerce
Test data
Test element Redesign
Page Category
Conversion principle Clarity (design), Usability
Result +20% orders

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