Speeding up the load time from 16 to 3.8 seconds on mobile Primera Retail All Ability June 2018 +4% transactions Hypothesis Results Learnings Source: www.slideshare.net Save to My Case List Company Primera Website www.primera.nl Market Retail Language Dutch Test data Test element Site speed Page All Conversion principle Ability Result +4% transactions Test Cases from Primera Adding a “Continue to checkout” above the cart items on the mobile cart Primera Insignificant transactions Adding left side navigation on the homepage Primera +15% transactions Moving the add to cart button above the fold on the product page Primera +6% transactions Change the ‘Guest checkout” button text to “Order fast without account” Primera +3,5% transactions Related AB Tests Exposing the search bar on mobile Making the mobile top navigation sticky Changing the mobile top navigation to a fixed bottom… Changing the hamburger icon to the word… Leave a Reply Click here to cancel reply. You must be logged in to post a comment.
