Speeding up the load time from 16 to 3.8 seconds on mobile Primera All June 2018 +4% transactions Hypothesis Results Learnings Test details Test element Site speed Page type All Test date June 2018 Website information Company Primera Website www.primera.nl Market Retail Language Dutch Test result Test element Site speed Page All Result +4% transactions Source: www.slideshare.net Test Cases from Primera Change the ‘Guest checkout” button text to “Quick checkout without account” Primera +3,5% transactions Change the ‘Guest checkout” button text to “Order fast without account” Primera -11% transactions Speeding up the load time from 16 to 3.8 seconds on mobile Primera +4% transactions Adding copy ‘no extra costs’ to the payment method selection on the checkout Primera +6.6% transactions Related AB Tests Displaying most popular filter options on mobile Leave a Reply Click here to cancel reply. You must be logged in to post a comment.
