Speeding up the load time from 16 to 3.8 seconds on mobile Primera Retail All Ability June 2018 +4% transactions Hypothesis Results Learnings Source: www.slideshare.net Save to My Case List Company Primera Website www.primera.nl Market Retail Language Dutch Test data Test element Site speed Page All Conversion principle Ability Result +4% transactions Test Cases from Primera Speeding up the load time from 16 to 3.8 seconds on mobile Primera +4% transactions Adding copy ‘no extra costs’ to the payment method selection on the checkout Primera +6.6% transactions Adding a “Continue to checkout” above the cart items on the mobile cart Primera Insignificant transactions Adding left side navigation on the homepage Primera +15% transactions Related AB Tests Exposing the search bar on mobile Making the mobile top navigation sticky Changing the mobile top navigation to a fixed bottom… Changing the hamburger icon to the word… Leave a Reply Click here to cancel reply. You must be logged in to post a comment.
