Speeding up the load time from 16 to 3.8 seconds on mobile Primera Retail All Ability June 2018 +4% transactions Hypothesis Results Learnings Company Primera Website www.primera.nl Market Retail Language Dutch Test data Test element Site speed Page All Conversion principle Ability Result +4% transactions Source: www.slideshare.net Test Cases from Primera Speeding up the load time from 16 to 3.8 seconds on mobile Primera +4% transactions Adding copy ‘no extra costs’ to the payment method selection on the checkout Primera +6.6% transactions Adding a “Continue to checkout” above the cart items on the mobile cart Primera Insignificant transactions Adding left side navigation on the homepage Primera +15% transactions Related AB Tests Adding USP bar below main navigation on mobile Adding the word menu below the hamburger icon on mobile Adding the word menu below the hamburger icon on mobile Adding the word menu below the hamburger icon on mobile Leave a Reply Click here to cancel reply. You must be logged in to post a comment.
