Speeding up the load time from 16 to 3.8 seconds on mobile Primera Retail All Ability June 2018 +4% transactions Hypothesis Results Learnings Source: www.slideshare.net Save to My Case List Company Primera Website www.primera.nl Market Retail Language Dutch Test data Test element Site speed Page All Conversion principle Ability Result +4% transactions Test Cases from Primera Adding a “Continue to checkout” above the cart items on the mobile cart Primera Insignificant transactions Adding left side navigation on the homepage Primera +15% transactions Moving the add to cart button above the fold on the product page Primera +6% transactions Change the ‘Guest checkout” button text to “Order fast without account” Primera +3,5% transactions Related AB Tests Adding USP bar below main navigation on mobile Adding the word menu below the hamburger icon on mobile Adding the word menu below the hamburger icon on mobile Adding the word menu below the hamburger icon on mobile Leave a Reply Click here to cancel reply. You must be logged in to post a comment.
