Speeding up the load time from 16 to 3.8 seconds on mobile Primera All June 2018 +4% transactions Hypothesis Results Learnings Test details Test element Site speed Page type All Test date June 2018 Website information Company Primera Website www.primera.nl Market Retail Language Dutch Test result Test element Site speed Page All Result +4% transactions Source: www.slideshare.net Test Cases from Primera Adding a “Continue to checkout” above the cart items on the mobile cart Primera Insignificant transactions Adding left side navigation on the homepage Primera +15% transactions Moving the add to cart button above the fold on the product page Primera +6% transactions Change the ‘Guest checkout” button text to “Quick checkout without account” Primera +3,5% transactions Related AB Tests Adding a top link bar to the mobile navigation Adding a "Continue to checkout" above the cart items… Displaying most popular filter options on mobile Adding USP bar below main navigation on mobile Leave a Reply Click here to cancel reply. You must be logged in to post a comment.
