Adding copy ‘no extra costs’ to the payment method selection on the checkout Primera Checkout June 2018 +6.6% transactions Hypothesis Results Learnings Test details Test element Microcopy Page type Checkout Test date June 2018 Website information Company Primera Website www.primera.nl Market Retail Language Dutch Test result Test element Microcopy Page Checkout Result +6.6% transactions Source: www.slideshare.net Test Cases from Primera Adding left side navigation on the homepage Primera +15% transactions Moving the add to cart button above the fold on the product page Primera +6% transactions Change the ‘Guest checkout” button text to “Quick checkout without account” Primera +3,5% transactions Change the ‘Guest checkout” button text to “Order fast without account” Primera -11% transactions Leave a Reply Click here to cancel reply. You must be logged in to post a comment.
