Adding copy ‘no extra costs’ to the payment method selection on the checkout

Primera
Retail
Checkout
Anxiety, Clarity
June 2018
+6.6%
transactions

Hypothesis

 

Results

Learnings

Source: www.slideshare.net
Company Primera
Website www.primera.nl
Market Retail
Language Dutch
Test data
Test element Microcopy
Page Checkout
Conversion principle Anxiety, Clarity
Result +6.6% transactions

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