Adding copy ‘no extra costs’ to the payment method selection on the checkout Primera Checkout June 2018 +6.6% transactions Hypothesis Results Learnings Test details Test element Microcopy Page type Checkout Test date June 2018 Website information Company Primera Website www.primera.nl Market Retail Language Dutch Test result Test element Microcopy Page Checkout Result +6.6% transactions Source: www.slideshare.net Test Cases from Primera Change the ‘Guest checkout” button text to “Quick checkout without account” Primera +3,5% transactions Change the ‘Guest checkout” button text to “Order fast without account” Primera -11% transactions Speeding up the load time from 16 to 3.8 seconds on mobile Primera +4% transactions Adding copy ‘no extra costs’ to the payment method selection on the checkout Primera +6.6% transactions Related AB Tests Adding free shipping information to the cart page Expanding the search function with from a magnifying… Leave a Reply Click here to cancel reply. You must be logged in to post a comment.
