Adding a “Continue to checkout” above the cart items on the mobile cart

Primera
Retail
Cart
Ability
June 2018
Insignificant
transactions

Hypothesis

 

Results

Learnings

Source: www.slideshare.net
Company Primera
Website www.primera.nl
Market Retail
Language Dutch
Test data
Test element Call to Action
Page Cart
Conversion principle Ability
Result Insignificant transactions

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