Primera is a Dutch retail chain with 500 (franchise) stores – selling cards, books and magazines.
This test is to see if the number of mobile transactions would increase when the ‘Continue shopping’ button would be added. The test produced no significant difference between the versions with and without the button.
Test details
| Test element |
Call to Action
|
| Page type |
Cart |
| Test date |
June 2018 |
| Tested by |
ISMeCompany |
| Fogg Behaviour Model |
Prompt |
Website information
