Adding a “Continue to checkout” above the cart items on the mobile cart Primera Retail Cart Ability June 2018 Insignificant transactions Hypothesis Results Learnings Source: www.slideshare.net Save to My Case List Company Primera Website www.primera.nl Market Retail Language Dutch Test data Test element Call to Action Page Cart Conversion principle Ability Result Insignificant transactions Test Cases from Primera Adding copy ‘no extra costs’ to the payment method selection on the checkout Primera +6.6% transactions Adding a “Continue to checkout” above the cart items on the mobile cart Primera Insignificant transactions Adding left side navigation on the homepage Primera +15% transactions Moving the add to cart button above the fold on the product page Primera +6% transactions Related AB Tests Changing pagination to infinite scrolling on the… Changing the color of the number of cart items Exposing the search bar on mobile Making the mobile top navigation sticky Leave a Reply Click here to cancel reply. You must be logged in to post a comment.
