Adding left side navigation on the homepage Primera Home June 2018 +15% transactions +15% A B In test on primera.nl the adding the left side navigation on the homepage was tested. Test details Test element Layout Page type Home Test date June 2018 Website information Company Primera Website www.primera.nl Market Retail Language Dutch Test result Test element Layout Page Home Result +15% transactions Source: www.slideshare.net Test Cases from Primera Speeding up the load time from 16 to 3.8 seconds on mobile Primera +4% transactions Adding copy ‘no extra costs’ to the payment method selection on the checkout Primera +6.6% transactions Adding a “Continue to checkout” above the cart items on the mobile cart Primera Insignificant transactions Adding left side navigation on the homepage Primera +15% transactions Related AB Tests Expanding the search function with from a magnifying glass… Adding free shipping information to the cart page Leave a Reply Click here to cancel reply. You must be logged in to post a comment.
