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Changing the button text from ‘Try firefox 3’ to ‘Download Now – Free’

Firefox
Foundation, Not for Profit
Login page
Clarity (copy), Persuasion
November 2008
+3%
downloads
 AB TestControl and variation

+3%

A
B
Full landingpage
Full landingpage
Company Firefox
Market Foundation, Not for Profit
Test data
Test element Copy
Page Login page
Conversion principle Clarity (copy), Persuasion
Result +3% downloads
  • Call to action
  • Software download

Test Cases from Firefox

Reducing page load time from 5.0 to 2.8 seconds
Firefox
+14% downloads
Changing the button text from ‘Try firefox 3’ to ‘Download Now – Free’
Firefox
+3% downloads

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