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Changing the button text from ‘Try firefox 3’ to ‘Download Now – Free’

Firefox
Login page
November 2008
+3%
downloads
 AB TestControl and variation

+3%

A
B
Full landingpage
Full landingpage

Test details

Test element Copy
Page type Login page
Test date November 2008

Website information

Company Firefox
Market Foundation, Not for Profit
Test result
Test element Copy
Page Login page
Result +3% downloads

Test Cases from Firefox

Reducing page load time from 5.0 to 2.8 seconds
Firefox
+14% downloads
Changing the button text from ‘Try firefox 3’ to ‘Download Now – Free’
Firefox
+3% downloads

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