Changing the category filter layout from top horizontal to left sidebar Dell Retail Category November 2016 -7% transactions Hypothesis Results Learnings -7% A B Control A Variation B Tested by: Vab Dwivedi Source: www.slideshare.net Save to My Case List Company Dell Website www.dell.com Market Retail Language English Test data Test element Page Category Conversion principle Result -7% transactions Test Cases from Dell Results sorting by ‘Best result’ or ‘lowest price’ Dell +7% transactions Changing the label in the main navigation from “Products’ to ‘Shop” Dell +4% transactions Changing the category filter layout from top horizontal to left sidebar Dell -7% transactions Adding payment methods on the cart page Dell +4% transactions Related AB Tests Redesigning the product page (no left sidebar, more trust) Changing the mobile top navigation to a fixed bottom… Removing the left side navigation on the category page Changing the list name in the sidebar from 'Trending… Leave a Reply Click here to cancel reply. You must be logged in to post a comment.
