Changing the category filter layout from top horizontal to left sidebar

Dell
Retail
Category
November 2016
-7%
transactions

Hypothesis

 

Results

Learnings

Control and variation

-7%

A
B
Control
Control A
Variation
Variation B
Tested by:
Vab Dwivedi
Source: www.slideshare.net
Company Dell
Website www.dell.com
Market Retail
Language English
Test data
Test element
Page Category
Conversion principle
Result -7% transactions

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