Vab Dwivedi – Director of the Digital Customer Experience Optimization team for Dell.com – tested just a one litle change on the main navigation. The first menu title was changed from “Products” to “Shop”.
The result was a 3.5% decrease in conversion and a 6% decrease in revenue/visit.
Test details
| Test element |
Navigation
|
| Page type |
All |
| Test date |
November 2016 |
| Tested by |
Vab Dwivedi |
Website information
| Company |
Dell |
| Website |
www.dell.com |
| Market |
E-Commerce, Electronics |
| Language |
English |
