Adding payment methods on the cart page

Dell
Retail
Cart
Clarity (design)
November 2016
+4%
transactions

Hypothesis

 

Results

Control and variation

+4%

A
B
Control
Control A
Variation
Variation B

Learnings

Tested by:
Vab Dwivedi
Source: www.slideshare.net
Company Dell
Website www.dell.com
Market Retail
Language English
Test data
Test element Icons
Page Cart
Conversion principle Clarity (design)
Result +4% transactions

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