Adding payment methods on the cart page Dell Retail Cart Clarity (design) November 2016 +4% transactions Hypothesis Results +4% A B Control A Variation B Learnings Tested by: Vab Dwivedi Source: www.slideshare.net Save to My Case List Company Dell Website www.dell.com Market Retail Language English Test data Test element Icons Page Cart Conversion principle Clarity (design) Result +4% transactions Test Cases from Dell Results sorting by ‘Best result’ or ‘lowest price’ Dell +7% transactions Changing the label in the main navigation from “Products’ to ‘Shop” Dell +4% transactions Changing the category filter layout from top horizontal to left sidebar Dell -7% transactions Adding payment methods on the cart page Dell +4% transactions Related AB Tests Changing the color of the number of cart items Adding copy 'no extra costs' to the payment method… Adding a "Continue to checkout" above the cart items… Making the mobile top navigation sticky Leave a Reply Click here to cancel reply. You must be logged in to post a comment.
