Adding payment methods on the cart page Dell Cart November 2016 +4% transactions Hypothesis Results +4% A B Control A Variation B Learnings Test details Test element Icons Page type Cart Test date November 2016 Tested by Vab Dwivedi Website information Company Dell Website www.dell.com Market Retail Language English Test result Test element Icons Page Cart Result +4% transactions Source: www.slideshare.net Test Cases from Dell Results sorting by ‘Best result’ or ‘Lowest price’ Dell +7% transactions Changing the title in the main navigation from “Products” to “Shop” Dell -3.5% transactions Changing the category filter layout from top horizontal to left sidebar Dell -7% transactions Adding payment methods on the cart page Dell +4% transactions Related AB Tests Adding free shipping information to the cart page Expanding the search function with from a magnifying glass… Showing the savings of the yearly plan on the pricing page Leave a Reply Click here to cancel reply. You must be logged in to post a comment.
