Results sorting by ‘Best result’ or ‘lowest price’ Dell E-Commerce, Electronics Category Relevancy November 2016 +7% transactions Hypothesis Results Learnings +7% A B Control A Variation B Tested by: Vab Dwivedi Source: www.slideshare.net Save to My Case List Company Dell Website www.dell.com Market E-Commerce, Electronics Language English Test data Test element Selection Page Category Conversion principle Relevancy Result +7% transactions Test Cases from Dell Results sorting by ‘Best result’ or ‘lowest price’ Dell +7% transactions Changing the label in the main navigation from “Products’ to ‘Shop” Dell +4% transactions Changing the category filter layout from top horizontal to left sidebar Dell -7% transactions Adding payment methods on the cart page Dell +4% transactions Related AB Tests Removing the € sign before the price on the product page Adding a message about guest checkout below the… Changing the product images from white background to… Leave a Reply Click here to cancel reply. You must be logged in to post a comment.
