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Dell
E-Commerce, Electronics
Category
Relevancy
November 2016
+7%
transactions

Hypothesis

 

Results

Learnings

Control and variation

+7%

A
B
Control
Control A
Variation
Variation B
Tested by:
Vab Dwivedi
Source: www.slideshare.net
Company Dell
Website www.dell.com
Market E-Commerce, Electronics
Language English
Test data
Test element Selection
Page Category
Conversion principle Relevancy
Result +7% transactions

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