Vab Dwivedi – Director of the Digital Customer Experience Optimization team for Dell.com – tested the default sorting method on the dell category page.
The result was a 7% increase in conversion and a 15% increase in revenue/visit.
Tellingly the engagement with the sort method fell by 70% – before this change visitors would change the sort method from to lowest price (first) by them selves. Best result is
Test details
| Test element |
Selection
|
| Page type |
Category |
| Test date |
November 2016 |
| Tested by |
Vab Dwivedi |
Website information
| Company |
Dell |
| Website |
www.dell.com |
| Market |
E-Commerce, Electronics |
| Language |
English |
