Blue Fountain Media is a full service digital agency based in New York. CRO specialist Alhan Keser wanted to improve the conversion of the quote page and redesigned the page:
- Removed the header navigation and other elements in the header
- Removed company information including map on the left side of the form
- Improving form fill feedback by adding a checkmark when the field is correctly filled.
Redesigning the landing page (removing navigation and company information and adding form feedback) will increase the number of forms filled.
As multiple changes have been done it is a bit difficult to assess the effects. Still one can probably conclude that reducing distraction (main navigation) improves conversion. What the exact impact of the form feedback would be a interesting for further testing.