Blue Fountain Media is a full service digital agency based in New York. CRO specialist Alhan Keser wanted to improve the conversion of the quote page and redesigned the page:
- Removed the header navigation and other elements in the header
- Removed company information including map on the left side of the form
- Improving form fill feedback by adding a checkmark when the field is correctly filled.
Hypothesis
Redesigning the landing page (removing navigation and company information and adding form feedback) will increase the number of forms filled.
Results
| Test |
Visitors |
Conversions |
CR |
Change |
Significance |
| A |
500 |
112 |
22.4% |
– |
– |
| B |
1100 |
336 |
30.5% |
37% |
100% |
Learnings
As multiple changes have been done it is a bit difficult to assess the effects. Still one can probably conclude that reducing distraction (main navigation) improves conversion. What the exact impact of the form feedback would be a interesting for further testing.
Test details
| Test element |
Layout
|
| Page type |
Signup |
| Test date |
September 2011 |
Website information
